About Wasa

Since it was founded in 1919, Wasa has been the world’s most renowned (and largest) baker of all-natural, high-fiber, low-fat crispbread. As for its name, Wasa founder Karl Lundström was inspired by the Swedish word vase, meaning sheaf, which in turn refers to plant material, like wheat, bound together (whole grain rye is the primary ingredient for most Wasa crispbreads). A sheaf was featured on the coat of arms of Sweden’s first King, Gustav Vasa.

Based in Stockholm, Sweden, since 1999 Wasa has been owned by the Barilla Group. Wasa products are baked in facilities in Fillipstad, Sweden; Hamar, Norway; and Celle, Germany, and sold in 40 countries throughout the world.